{"title":"Best Sellers","description":null,"products":[{"product_id":"tru-niagen-1000mg","title":"Tru Niagen® Pro 1,000mg","description":"\u003cp\u003eOur clinical-strength 1000mg Tru Niagen Pro is the most researched daily serving, clinically proven to increase NAD+ by up to 150% and maintain elevated levels with daily supplementation. \u003c\/p\u003e \u003cp\u003eFormerly exclusive to physicians and athletes, this potent serving helps support whole-body cellular energy to optimize daily vitality and healthy aging. \u003c\/p\u003e \u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e²\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable style=\"height: 121px; width: 100%;\" width=\"100%\"\u003e \u003ctbody\u003e \u003ctr style=\"height: 19px;\"\u003e \u003ctd style=\"width: 33%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003ctd style=\"width: 33%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003ctd style=\"width: 33%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"60","offer_id":52553108455717,"sku":"CTNUS5006060010","price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6613\/9173\/files\/pdp_1000mg_product_660x660_x2_20f35ce6-9d62-4e50-be29-4cd7e0b10bd0.png?v=1781342313"},{"product_id":"tru-niagen-300mg","title":"Tru Niagen® 300mg","description":"\u003cp\u003eOur foundational 300mg daily serving is clinically shown to increase NAD+ levels by over 50% in most individuals. \u003c\/p\u003e \u003cp\u003eTru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure. \u003c\/p\u003e \u003cp\u003eOur award-winning, key ingredient, Niagen® NR (nicotinamide \u003cmeta charset=\"utf-8\"\u003eriboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²\u003c\/p\u003e \u003cp\u003eMade in the U.S. with globally sourced components.\u003cbr\u003e\u003c\/p\u003e \u003ctable style=\"height: 19px; width: 100.087%;\" width=\"100%\"\u003e \u003ctbody\u003e \u003ctr style=\"height: 19px;\"\u003e \u003ctd style=\"width: 25%; height: 19px;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/delicious-living-color_240x240_345a1304-e4d3-40ac-b0f3-fee6f54dfc3a_240x240.png?v=1726515371\" alt=\"Tru Niagen 300mg won the Consumer Choice Award, voted as a top supplement for those seeking a trusted solution for everyday wellness and cellular vitality.\" style=\"margin-bottom: 16px; float: none;\" width=\"109\" height=\"109\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003ctd style=\"width: 25%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"117\" width=\"117\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/hwb_color_240x240_48af523b-5b51-46a4-8966-eaf57ff12882_240x240.png?v=1726515423\" alt='Tru Niagen 300mg earned the prestigious \"Most Beloved Brand\" title in 2023, celebrating our trusted role in enhancing wellness through cellular health support.' style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003ctd style=\"width: 25%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0893\/1524\/6370\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727124445\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\" width=\"191\" height=\"191\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003ctd style=\"width: 25%;\"\u003e \u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":52553108848933,"sku":"CTNUS3006030010","price":49.0,"currency_code":"USD","in_stock":true},{"title":"90","offer_id":52553108881701,"sku":"CTNUS3006090010","price":127.0,"currency_code":"USD","in_stock":true},{"title":"180","offer_id":52553108914469,"sku":"CTNUS3006090010-KIT","price":244.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6613\/9173\/files\/pdp_300mg_30ct_660x600_x2_c1a79060-1b0a-4eea-b8dd-893c4dc63643.jpg?v=1781342315"},{"product_id":"tru-niagen-1000mg-beauty-bundle","title":"Tru Niagen® Pro 1,000mg + Beauty Bundle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eThe advanced pairing for advanced cellular health and beauty: your daily NAD+ boost with Tru Niagen Pro 1,000mg, plus targeted beauty actives and added cellular support with Tru Niagen Beauty for healthy skin, hair, and nails from within.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTru Niagen Beauty is the newest innovation from the most trusted brand in NAD+. 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